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Training Opportunities from Ron Evans and Associates

 
  1. Each course will be offered with a full fee refund if any member is not satisfied with the content or information provided at each workshop.
  2. Every attendee will be given a seminar evaluation form to fill out. In turn, every owner or membership manager will receive an evaluation of their attendee’s attendance, participation and contribution to the class. Every member will know that their registration fee or retainer was not abused or wasted.
  3. All seminars will be in a Central Time Zone city so that there is minimal lag in travel time. The airports will be served by discount airline carriers. The hotels will offer free shuttle service, and all room rates will be negotiated with a guaranteed low cost price package.
  4. In all cases the workshops will include a Saturday class day to minimize time away from the job.
  5. All workshops will provide workbooks, class material and copies of the PowerPoint CD's used during the program.
  6. Each module will include four breakouts to add real-time and real experiences to the existing classroom agenda and information. This will provide a continuing improvement for each future workshop in the quantity and quality of workshop teaching points.
  7. The information provided, being so industry specific in nature, will not conflict with any existing member policies or procedures.   The information will be presented as additional material that can be added or integrated into any existing systems, methods or practices.
  8. Any requests for additional training, information or consultation will be available upon request at a discounted Universal Purchasing Association Membership Price.
Seminar Workshop  #1: Route Supervisor Sales Management Course
Perhaps the weakest link in our growth efforts is with the Route Supervisor or Route Manager positions. In fact, they are rarely trained in Sales Management, yet alone Route Sales Management, yet are still held responsible for daily, weekly, quarterly, and yearly route growth.  It doesn't make sense that we expect these people to succeed and not train them or give them the information they need to achieve any expected results.

This course finally gives anyone with service growth responsibility the tools, controls and proven practices to reach their goals.  It is a two-day workshop that focuses on the 10 basics steps of service sales growth.  Service supervisory people will come back with a list of practical and simple techniques they can implement on the day they return to your company.  This workshop is a solution for owners, a stress relief for service management, and a godsend for the route people who finally will understand how to experience growth on their routes and feel good about doing it.
 
Seminar Workshop  #2: Customer Management Course
This is a two- or three-day course designed to give members total control of their biggest asset; their customer base. The focus is on using proven marketing techniques for acquiring new customer, as well as strengthening the bonds with your current customers.

As a rule we usually underwhelm and disappoint our customers by:
 
  • Neglecting your own self promotion.
  • Failing to realize the lifetime value of the customer.
  • Incorrectly relying solely on the service department to maintain all existing business.
  • Seldom validate the customer’s choice to use us as their service provider.
  • Weakening rather that strengthening the relationship every time there is contact with the customer. 
  • Showing appreciation in intangible ways.
  • Letting the competition exploit everything we have neglected to do for our customers.
This course is designed specifically to remedy these situations. It is a must for anyone with customer retention, renewal or internal growth responsibilities.  This program is the "Masters Degree" that cannot be found anywhere or anyplace else. With all the progress and improvements in competitive sales tactics and strategy, this seminar is crucial for maintaining your current customers.

Bring your management into the 21st century with this executive-level program:
 
  • Elevate your management of all customer activity to result in less lost business within accounts
  • Close competitive opportunities
  • Develop daily interdepartmental contributions to customer loyalty
  • Increase the risk of customer defections to competition
  • Improve A/R issues
  • Generate more opportunities for contract renewals, referrals, and communication with each customer
Seminar Workshop  #3: Sales Skills Course
This course identifies updated methods and techniques required to be a successful service industry sales person in the 21st century. This is a workshop that instructs attendees how to control sales calls and deliver results:
 
  • Principles of prospecting techniques
  • Lead generating sources
  • Presentation skills
  • Demonstration techniques
  • Feature and benefits for today's operating environment
  • Overcoming today's unique objections
  • Relevant closing opportunities, updating sales tool inventory
  • Competing against the national chains
  • Utilizing resources to strengthen independents’ laundry sales efforts
Level the playing field against the national chains’ training programs that have been employed and enjoyed over the independent laundries for years.  This course solves the question your sales people often ask, "Am I being trained well enough to compete against all my competition, no matter how big or how small", or "Am I being trained professionally and effectively to make me successful?”  It is designed to produce Winners. Evaluations and past endorsements are incredible and available upon request.
 
Seminar Workshop  #4: Sales Management Course
This course is designed to update and improve a sales manager's level of knowledge, information and expertise.  It covers improvements in such basic skills as:
 
  • Time management
  • Goal setting on a daily through annual basis
  • Coaching skills, the sales expectation principle
  • Training techniques, and organizational requirements 
The course then advances on to:
 
  • Planning and implementing of a sales and marketing vision
  • Strategic options
  • Managing critical sales activities
  • Improving the content and results of sales meetings
  • Improving referrals and references
  • Creating a "no lose" sales package 
  • Expanding the opportunities for exploiting competitive weaknesses  
Attendees will have a better understanding how improvements made in administration, production or service departments can become additional unique sales advantages to your sales staff.  This course will also assist in developing a direct sale program, if desired, which all the national chains use as a benefit and value to sell against independents.  It provides the planning, organizational, and measurement skills necessary to bring your sales department into the 21st Century Service Industry.  Past evaluations and endorsements are available upon request.
 
 
 
 

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